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Avery Ditches Fashion for Awareness Campaign

Nearly nude Sean Avery says protect your skin

This couture combination of clever double entendre, medicinal activism and brain-searing visuals is from the Marc Jacobs “Protect The Skin You’re In” campaign that has featured Heidi Klum, Dita Von Teese, Victoria Beckham … and, as you can see, fashion icon Sean Avery(notes) of the New York Rangers.

And by largest organ, Avery of course means this.

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