ESPN Interview With Paul Bissonnette
But the colorful forward’s biggest AHL transition might be his toned-down approach to social media. With his Biznasty persona, the self-deprecating fourth-liner drew an online following that includes almost 699,000 Twitter followers. That’s more than Wayne Gretzky, Jaromir Jagr, Henrik Lundqvist, Carey Price, Steven Stamkos, Tyler Seguin and all but eight NHL teams.
Bissonnette might have abandoned the BizNasty persona in favor of @BizNasty2point0, but that hasn’t made him any less engaging. We caught up with him recently to discuss his career path, dealing with depression and social-media strategy.