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VERSUS to Televise Stanley Cup Playoffs Action

Tuesday, Apr. 8th, 2008

Network Charges Into Playoffs With Momentum From Increases in Ratings and Total Viewership

Stamford, CONN. — VERSUS, the exclusive cable television home of the NHL, will televise wall-to-wall Stanley Cup Playoffs action starting April 9 with the Conference Quarterfinals as the Ottawa Senators begin their series against the Pittsburgh Penguins at 7 PM ET followed by Game 1 of the series between the Calgary Flames and the San Jose Sharks at 10 PM ET. VERSUS will kick-off the night with “Hockey Central” at 6:30 PM ET. The network will air all of the rounds leading up to and including the first two games of the Stanley Cup Final. Each night during the playoffs, VERSUS will televise one or two playoff games as well as the studio wrap-up show, “Hockey Central.”

Now in its third year televising the NHL, VERSUS has seen a substantial increase in total viewership and ratings for the 2007/08 regular season compared to the 2006/07 campaign. At the conclusion of this year’s regular season, national household ratings were up 50 percent (.3 vs. .2), total viewership showed an increase of 28 percent (272,417 vs. 212,366), household impressions were up 20 percent (192,675 vs. 160,134) and viewership for Men 25-54 was up 45 percent (99,753 vs. 69,018).

In the Conference Quarterfinals, which begin on April 9, VERSUS’ coverage is non-exclusive and subject to local blackouts. In the Conference Semifinals, which are scheduled to begin April 23, VERSUS has two exclusive games per series. During the Conference Finals, which are scheduled to begin on May 8, the network will have exclusive coverage of both series. The total number of playoff games will vary depending upon the length of each individual series. VERSUS’ Stanley Cup Playoffs coverage will culminate with the first two games of the Stanley Cup Final, currently scheduled for May 27 and 29. All VERSUS-produced games in each series will be produced in hi-definition. VERSUS will, when feasible, simulcast games from Canadian networks to give viewers the unique perspective of other networks' coverage.

“As the exclusive cable television home of the NHL, it is our goal to super-serve hockey fans during both the regular season and Stanley Cup Playoffs,” said Gavin Harvey, President of VERSUS. “Our best-in-class production and hours of in-depth coverage, coupled with our tremendous presence online, on demand and on mobile, makes VERSUS the ultimate destination for both the casual and hardcore hockey fan.”

The complete schedule for the NHL Playoffs Quarterfinal round follows (subject to change):
Code:
DAY	DATE		TIME		GAMES					CONFERENCE
Wed	April 9		7 PM ET		Ottawa at Pittsburgh, Game 1		Eastern
			10 PM ET	Calgary at San Jose, Game 1		Western
Thu	April 10	7 PM ET		Nashville at Detroit, Game 1		Western
			10 PM ET	Dallas at Anaheim, Game 1		Western
Fri	April 11	7 PM ET		Philadelphia at Washington, Game 1	Eastern
			9:30 PM ET JIP	Colorado at Minnesota, Game 2		Western
Sat	April 12	7 PM ET		Boston at Montreal, Game 2		Eastern
			10 PM ET	Dallas at Anaheim, Game 2		Western
Sun	April 13	7 PM ET		New Jersey at NY Rangers, Game 3	Eastern
			10 PM ET	San Jose at Calgary, Game 3		Western
Mon	April 14	7:30 PM ET	Detroit at Nashville, Game 3		Western
			10 PM ET	Minnesota at Colorado, Game 3		Western
Tue	April 15	7 PM ET		Washington at Philadelphia, Game 3	Eastern
			10 PM ET	Minnesota at Colorado, Game 4		Western
Wed	April 16	7 PM ET		New Jersey at NY Rangers, Game 4	Eastern
			9:30 PM ET JIP	Detroit at Nashville, Game 4		Western
Thu	April 17	7 PM ET		Washington at Philadelphia, Game 4	Eastern
			10 PM ET	Calgary at San Jose, Game 5*		Western
Fri	April 18	7:30 PM ET	Nashville at Detroit, Game 5*		Western
			10:30 PM ET	Dallas at Anaheim, Game 5*		Western
Sat	April 19	Time TBD	Ottawa at Pittsburgh, Game 5*		Eastern
			Time TBD	Minnesota at Colorado, Game 6*		Western
Sun	April 20	Time TBD	New Jersey at NY Rangers, Game 6*	Eastern
			Time TBD	San Jose at Calgary, Game 6*		Western
Mon	April 21	Time TBD	Washington at Philadelphia, Game 6*	Eastern
Tue	April 22	Time TBD	Game TBD				TBD
*Games subject to change as best-of-seven series may be over. (JIP) – joined in progress

HOCKEY CENTRAL:

The network’s studio show, “Hockey Central,” is hosted by Bill Patrick with Brian Engblom and Keith Jones and will provide extensive insight and commentary of the games and what’s happening around the Stanley Cup Playoffs each night. VERSUS will also, on occasion, bring players and coaches into the studio to serve as celebrity guest analysts. From April 10 through April 14, Manny Legace, goaltender for the St. Louis Blues, will be the first guest to join the VERSUS studio crew.

Among the regular segments of the studio show are the following:

* Keith Jones' Odd Man Rush, Keith’s unique look at the plays and players who have put themselves in the spotlight, whether for good or bad
* Brian Engblom's Reality Check, Brian's personal opinion on NHL issues
* Highlights from games not airing on VERSUS, as well as Plays of the Week
* Parting Shots; where Engblom and Jones debate bullet point debate topics in rapid fire fashion
* Live-Look-Ins wherever possible, bringing viewers live action from games being played concurrently during VERSUS’ telecast
* Features on NHL players away from the ice
* Historical recaps which spotlight the defining and greatest moments in NHL Stanley Cup history



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