Laraque apologizes after ad criticized

[djaye]

http://sports.espn.go.com/nhl/news/story?id=4557184

MONTREAL -- NHL tough guy Georges Laraque of the Montreal Canadiens is apologizing after appearing in an advertisement that violates NHL rules regarding alcohol.

The ad for alcoholic beverage Octane 7.0 shows Laraque playing street hockey with several scantily clad women, and it has drawn the ire of the NHL and some women's groups.

League officials sent The Canadian Press a copy of Article 25.1 of its collective bargaining agreement with the players' union that states no player can sponsor or endorse an alcoholic beverage. Asked whether Laraque might be punished, the league said there would be no further comment.

An apologetic Laraque said after practice on Tuesday that he should never have appeared in the ad, was sorry if he offended anyone, swore he donated the proceeds to an animal rights group and promised to work for a women's cause in the future.

"People who know me know I'm not that kind of [macho] person," Laraque said. "That's not the kind of thing I'd agree to promote."

The ad, running only on the Internet, contains no dialogue but concludes with a printed slogan in English and French. Laraque said he had no idea what the ad's script was when he arrived for the television shoot and that he only agreed to do it because it offered a lucrative payday for charity.

He said he always donates proceeds from his off-ice activities to charity and that he is now prepared to help a women's rights group to make up for his appearance in the ad.

"If I'd known [the ad's content] I wouldn't have done it -- that's for sure," he said.

33mag.com, the advertising company responsible for the spot, said it was done as a parody of sexist beer ads. Octane 7.0 combines an energy drink with alcohol.

"This is one more example of sexist advertising," said Alexa Conradi, of the Federation des femmes du Quebec, the province's most prominent women's group. "Why is it that when we're trying to market a campaign toward men aged 20 to 35, we always use this kind of ad? What does that say about our concept of masculinity?

"That's a very limited concept of masculinity, to always feature half-naked girls at angles where you don't see their whole body," Conradi said.

[hockeybooks]

i got it

110 MB AVI file or 6MB .wmv version

gonna do a divx format, too

PM me for trade

[The DZA]

Originally Posted by djaye

"That's not the kind of thing I'd agree to promote."

HA!....You had me fooled, with the way you jump outta the house with Octanes in hand, and then deak around those girls like your the second coming of Denny Savard....

YouTube - GEORGES LARAQUE VS OCTANE GIRLS

[antonio106]

Originally Posted by The DZA

HA!....You had me fooled, with the way you jump outta the house with Octanes in hand, and then deak around those girls like your the second coming of Denny Savard....

YouTube - GEORGES LARAQUE VS OCTANE GIRLS

Up until the point he comes in, it looks like one of those phone sex ads they run on the French channel after 11.

[Ciccarelli]

What's so bad about this?

[pramovich]

Nothing to be sorry for (besides the stickhandling).

[Godly_goon]

wow the only thing laraque should appologize for is not jerseying one of them ladies..

so zdeno chara can pose half naked its fine.. same with souray and cogliano in espn.. and jiri tlusty posts naked pics of him all over the internet.. but laraque plays street hockey with half naked women advertising an alcoholic beverage and he is in trouble?

also this isnt anyworse then ice girls and beer comercials on t.v.

[Ciccarelli]

Originally Posted by Godly_goon

wow the only thing laraque should appologize for is not jerseying one of them ladies..

so zdeno chara can pose half naked its fine.. same with souray and cogliano in espn.. and jiri tlusty posts naked pics of him all over the internet.. but laraque plays street hockey with half naked women advertising an alcoholic beverage and he is in trouble?

also this isnt anyworse then ice girls and beer comercials on t.v.

I think the point is, the NHL does not want his players to drink in public or to make tv-spots or ads that advertise for alcoholic beverages.

[k.L]

Originally Posted by Ciccarelli

I think the point is, the NHL does not want his players to drink in public or to make tv-spots or ads that advertise for alcoholic beverages.

But they sell it at games? I dont understand the problem here.

[Colt Seavers]

Originally Posted by k.L

But they sell it at games? I dont understand the problem here.

Just remember the NHL is as hypocritical of they come. With every issue they have with something, you can find 3 or 4 examples that are complete contraindications.

[dumby]

Big Georges has bird legs.

[Jack Schitt]

I abhor the sexual objectification of women.



But did you see the cans on that one slut? And talk about camel toe .....


FU Alexa Conradi.

[FlyersEnforcer]

Another thing by America to try not to influence younger kids to drink beer and have r"role models" do ads for them.

I don't see the big deal here. Whats the first thing you do when your getting ready for your teams game. Crack open a beer, is right. Kids are seeing beer and hockey (as well as any other sport) every day at home anyway. I hate when people worry about fuking stupid sh!t.

[BrianTheAdsFan]

"This is one more example of sexist advertising," said Alexa Conradi, of the Federation des femmes du Quebec, the province's most prominent women's group. "Why is it that when we're trying to market a campaign toward men aged 20 to 35, we always use this kind of ad? What does that say about our concept of masculinity?

"That's a very limited concept of masculinity, to always feature half-naked girls at angles where you don't see their whole body," Conradi said.

[Word]

Originally Posted by Godly_goon

so zdeno chara can pose half naked its fine.. same with souray and cogliano in espn.. and jiri tlusty posts naked pics of him all over the internet.. but laraque plays street hockey with half naked women advertising an alcoholic beverage and he is in trouble?

Seems to me that there is racism going on here.

Target the black man for trying to get paid. The white man (Chara, Cogliano, Souray), those guys don't get criticized for doing worse things. But the black man trying to make a few dollars...can't have that.